Each Lands End backpack purchased via store, web, phone, or from Sears) between August 8 and August 22, 2009, will contain a Pack Pal. A Pack Pal clips onto a backpack and lets kids embellish and add a character to their back pack. Each Saturday from August 8 through September 12, kids can visit any Lands' End Shop at Sears to collect all six Pack Pals, free of charge!
Land's End has also launched a new kids' backpack fantasyland called Packland (www.landsend.com/packland). Packland lets kids choose between four different environments, such as a jungle, ocean, fantasy world or a spy lab where they can create their own virtual backpack. It's a fun site that will allow your kids imaginations to run wild!
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